Brand Journalism for Better Healthcare

I've stepped out of the public radio world to try my hand at brand journalism. To me, that means telling stories about an organization the people it touches, in this case, the Blue Cross Blue Shield Association. I'm traveling the country, learning how Blue plans are trying to make healthcare work better. Because, let's face it, in some regards, our healthcare system is messed up. People don't always get the care they need, when they need it. But there are people and organizations trying to fix that. And I aim to find those stories. I'll post some audio stories as I gather them.