Creative brief: The health of caregivers
The Blue Cross Blue Shield Association uncovered data that showed caregivers were less healthy, mentally and physically, than those who aren’t caregivers. As a brand journalist, I set out to tell the stories of how Blue Cross plans across the country were making a difference in their lives.
To prevent burnout, caregivers need care, too
“No one wants a laundry list of resources to sort through,” says Anna Gosline of Blue Cross Blue Shield of Massachusetts, referring to the experiences some caregivers have when reaching out for support. “You want a co-pilot.”
Healthcare leaders shine a spotlight on caregivers, the unsung heroes so many depend on.
Caregiving touches everyone in some way, so I asked the CEOs of three Blue Cross plans to share their personal experiences. Their companies have made it a priority to support caregivers with resources, address their particular health challenges and raise awareness about the needs of caregivers everywhere.
This app makes it easier for caregivers to ask for help
“Unsupported family caregiving is a vast and growing social issue, and there is a true opportunity to design solutions that make it easy for caregivers not only to navigate the vast array of resources, but feel more supported throughout their journey.”